How to break through bottlenecks in terminal sales promotion.docVIP

 PAGE \* MERGEFORMAT 7 How to break through bottlenecks in terminal sales promotion Terminal Sales promotion is the brand to compete in major ways and means. As consumers become more sophisticated psychological, promotional effects seem to be continually reduced as more and more be able to demonstrate the short-term effects of promotional activities. So that no sales promotion activities are not carried out carried out to enhance sales of little embarrassing situation, reflects the brand is particularly vulnerable. How do I open a terminal of adverse situations, so that the terminal can be a short-term sales results, as the fast moving consumer goods manufacturers are concerned about the issue. In my recent mission to guide the market work, for the promotional activities carried out in Taiyuan some inspirations and to share this with everyone. Taiyuan market entry this year our company has been operational staff due to the instability, leading to the terminal all the work can not be sustained, and effective to carry out, shopping guide staff have no confidence in a serious decline in sales. Of Shanxi Province in the market by the end of June made personnel changes. The newly formed staff team will proceed with negotiation of various channels, promotional activities, through trying to identify the system in Hualian business anniversary of a store promotional activities. Store a few months before the normal monthly sales of 3,500 yuan, the market belongs to Taiyuan, B-class shops, there is a full-time shopping guide. The promotional activities carried out since August 9, the day of sale of more than 700 yuan, August 10 sold nearly 700 million first-week sales total of more than 4500 yuan, two weeks total sales of nearly 8,000 yuan, breaking the previous sales successRecords, total sales for August 1.2Million, to achieve a more satisfactory results, also makes a number of days the main competing products do not sell, comprehensive suppress the strong sales of com