How to build a modern marketing culture with Chinese characteristics.docVIP

 PAGE \* MERGEFORMAT 5 How to build a modern marketing culture with Chinese characteristics Chinese cultural characteristics of modern marketing is to use traditional Chinese culture to shape modern corporate marketing culture. Marketing culture throughout the enterprise marketing activities throughout the course of a series of guiding ideology, culture and marketing concepts and ideas to adapt the norms and systems in general. Marketing culture is the essence of marketing concepts and their values. Corporate marketing culture is corporate marketing is an important sign of maturity. Marketing culture enhance the cohesion and competitiveness, establish a brand image, enhance the value of products and services, to better adapt to future market development and changes, there is no doubt an important role. To know how to shape the modern marketing culture with Chinese characteristics, we must first understand the three questions. First: What is the Chinese characteristics of modern marketing culture? Second: Why is the modern enterprise needs traditional Chinese culture? Third: the Chinese characteristics of modern marketing culture where to start? Chinese cultural characteristics of modern marketing is to use traditional Chinese culture master modern marketing. Marketing culture than cultural marketing is more than just adding China in the marketing elements, as in the suit by adding Chinese-style buttons. Now many business applications of traditional Chinese culture, just hope for the brand to increase cultural taste, improve brand gold. For example, in the name, design, packaging, services, venues extrinsic factors, the use of some of the classics of Chinese traditional culture. There are some corporate CEOs, spend a lot of time and money for charitable donations, please God, pray, listen to Chinese culture lectures, participate in various meditation classes, thinking that this is the traditional Chinese culture. These are just the surface of the