How to Build a store brand-.docVIP

 PAGE \* MERGEFORMAT 11 How to Build a store brand? There is no doubt that, as information flow, logistics and cash flow of the terminal stores a collection of points, in particular the chain of super malls have become the market’s most important commercial force in 2002, Wal-Mart to replace GM as the world’s largest sales business and seemed to be confirmed from another side of mega-retail channel in today’s dominance of the business community in the industry all these years by the popular ‘terminal is king’ or called ‘channel is king’ marketing idea, and also showed how the retail channel for business society and the importance of commodity circulation. I have been has involved in many cases on the store, mainly aimed at promoting the integration of the brand stores, there are specialized professional stores, there are comprehensive public stores, there are local shopping malls, but also has a national chain stores, In these projects the actual operation, for the store brand in the end how to integrate the promotion have a re-understanding and reflection. As the store is different from other pure sense of the goods or services, so the brand at retail outlets, the spread of the first face is the ‘stores where the brand’, that is, an entry point for brand positioning problems. So what kind of retail store channel can call it? First, the definition of store In a sense, all sales of products or services can also be called the terminal stores stores, while the article referred to in the store mainly refer to those with a certain scale and space, selling a variety of goods or services of the larger retail stores . According to store the product structure, we can roughly store will be roughly divided into two categories: the first type of stores, merchandise stores sold the brand name of the crown with the store, a typical representative of such as McDonald’s, KFC, IKEA, etc. Such stores sell almost no other brand, and store the image represents the product’s br