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How regional brand to remain competitive in a dynamic first-
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How regional brand to remain competitive in a dynamic first?
As a business, whether you are willing, the dynamic competition that it is objective and real, in a dynamic competition to keep No. 1, but also a number of enterprises, especially in the regional market in the absolute superiority of the enterprises in the dream to achieve. Regional brand in a dynamic competition in order to maintain the first, it must be good at Taiji, good dealt with gently, turning the invisible visible, in a dynamic competition at all times maintain the initiative and favorable position. The dynamics of competition in the market in order to maintain the first to be playing the following four battles.
Sniper War
Regional brand in their own ‘one-third acre of land’ the most worried about is the invasion of foreign enemies, in particular, there was no sign of the sudden strikes, but in this invasion of foreign enemies, the regional brands will have to learn to play sniper battle here said the attacks on the war, when a competing brand invasion and occupation of their territory, as a regional brand, to be good at seizing the opportunity and not yet well established and based on its occasion, from the side to give them dealt a heavy blow. How to fight this battle then?
1, the information first. It is an era of information explosion, in the intense market competition, corporate strategizing in order to ensure victory a thousand miles, it is necessary to fight a vigorous information warfare, through the information and intelligence available, companies can clear strategy of competitors attempt to know the product, price, channel, promotion, direction and performance, and thus develop programs to battle fully prepared for the attack.
2, split up. To do ruthless sniper warfare, accurate and stable, it must be able to split surrounded by competitors, to lock in the limited space makes it difficult to play, that is, in its ‘embryonic’ state, it will be its ongoin
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