How prescription drugs in transition out of marketing dilemma.docVIP

 PAGE \* MERGEFORMAT 26 How prescription drugs in transition out of marketing dilemma In 2002 for the prescription drug businesses, is an unusual year, GMP certification, drug bidding system, as well as on a larger scale than ever before, the acquisition of capital intensified after several years of deliberation, prescription drugs era of corporate consolidation has come for all pharmaceutical companies have had a painful transformation. In this context, we will be the domestic prescription drug business results of the analysis mode of operation of the assembly written in order to transition to the marketing dilemma in the domestic pharmaceutical companies to provide some ideas. The first part of the operational characteristics of the domestic pharmaceutical companies sales model 1, sales patterns of birth defects 1, imitation products, the lack of originality advantage: all along, the domestic pharmaceutical companies in drug research and development are taken by way of imitation, chemical, medicine for more than 95% were generic products, no patents, and the resulting lack of drugs is unique, in the products can play the contents of the very short; While generics have their development potential, but the structure of the domestic pharmaceutical market is too single, in fact, Chinese medicine research capability is not weak, but bad business transformation capabilities. 2, repeated construction, over-supply: Domestic pharmaceutical companies up to more than 6,000, most are based on chemical-based pharmaceutical manufacturer, the lack of proprietary technology, the manufacturers have basically made an issue in the 3,4-type drugs on the market rushed and are identical on the product, the formation of duplicate construction situation, in which supply exceeds demand, the pharmaceutical companies use in order to survive with a gold sales. 3, free medical service, fee competition: public health as an important labor system is a product of the planned economy e