How to Build a high-end brands.docVIP

 PAGE \* MERGEFORMAT 9 How to Build a high-end brands First, to build high-end brand is a strategic breakthrough in the face of necessary August 1, 2005, the United States ‘Business Week’ announced a new one hundred global brands, ranked No. 100 is the Heineken (HEINEKEN) beer, the brand value of 2.357 billion U.S. dollars, Chinese companies without a chart. Who saw this result quite objectionable, domestic enterprises frequently known as the brand is worth a few billion yuan, in particular, Haier, Lenovo, Huawei and other enterprises in the international market, the impact of all to see, how could no one named it? Thinking that it was an ‘Oscar’ style bias. However, January 6 Ministry of Information Industry released a message letting my mind was astonished: 2005 1 to 11 months, China’s electronic hundred enterprises reached 812.67 billion yuan turnover, up 16%, but the total profit is only 15.71 billion yuan, down 42% compared with same period last year. Hundred corporate average operating income margin was only 1.93%, a record low in recent years. Computer class enterprise and consumer electronics industry average profit of only 2.3%, while the appliance industry is only 0.61% more. Such an outcome with my original estimate of China’s household electrical appliance industry, to differ materially. I could not help again in search of the search list in South Korea’s LG in the rankings. In the ‘Business Week’ Global hundred brand rankings, I have always found the end, only to find LG’s figure, 97-bit, brand value of 2.645 billion U.S. dollars, while the 2004 LG has also moved into hundred. We should know that South Korea’s LG in recent years, is extremely eye-catching performance in the Chinese market recently for its profit margin of 9.1% beat the world’s top appliance manufacturers Whirlpool and Electrolux, the world’s first. At present LG has ranked highest in the world white integrated second consecutive six-year global sales of air-conditioned first, mi