How real marketing notes- our marketing (b).docVIP

 PAGE \* MERGEFORMAT 6 How real marketing notes: our marketing (b) Small series, last year, a return to the true essence of the marketing feedback received a lot of friends in other industries. Earliest a Dove chocolate, a lot of friends to see the deep feeling that Dove is running in place, to associate itself The business is always very helpless, including a lot of big foreign companies, we have become accustomed to frustration, then no choice but to talk about other companies do a lot of good. Frustration fortunately, but wanted to say and bosses, why the care and concern of corporate and brand is more from the grassroots, from the customer, rather than a corporate marketing executives and bosses? Is the real market, marketing, and management only and only should worry about the following? executives concerned about is how the boss answered correctly, the boss is concerned about the reporting and the figures? We had just encountered ridiculous, possessor of another branch not as a team, only boasted the team Li Gui who reported competing himself Li Kui Li Kui had no choice but to find refuge in a clean. Marketing can not specious Specification enterprises the opportunity to meet so many troubled times, help some corporate advisory, gradually become accustomed to the fact that our marketing and management there are many barriers, many missing, a lot of chaos, a lot of real ones and specious. Specialization and standardization marketing management has not been a lot of corporate real awareness. bosses habits packaging listen, listen to the concept of listening to feeling, listening to stories, listening to the grand and tall, but how to do it is not very clear, the following do not do more than very clear. Planning bosses too much emphasis on the program, that the program will be able to replace everything, in fact, the same program to the different experience and ability results to differ materially planning and implementation must be synchronized,