How to Build a Global Brand.docVIP

 PAGE \* MERGEFORMAT 12 How to Build a Global Brand Today, South Korea, India and China are booming, as the last century eighties to nineties Japan. But the initial success indicates that the coming trouble. In the early stages of a country’s economic development, low production costs make the country’s products in the world markets are very attractive. Sales and profits on the flock. However, this success reaches a certain price, as the country’s living standards improve, the cost of production is also increased accordingly. In a way, the only way to enhance the competitiveness of products and services is to balance the price of sold. Otherwise, commercial transactions tend to be lower cost of production country. Well, South Korea, India or China to solve this economic way to raise what is it? Brand. Brand building is the world’s markets to sell products in high-cost countries, but also the only way to make a profit. For example, Germany is perhaps the cost of production in the world’s highest. Nonetheless, Germany’s products, such as Mercedes - Benz, BMW and Porsche cars in the world, have been in short supply and the extraordinary profits, it is because they are a powerful brand. Today is China’s chance for China today, not just manufactured goods but also to build strong brands era. Focus, thereby moving toward global In our large enterprises around the world to do the consultation process, we found that the majority of customers consider themselves faced with the following conditions: 1. In their country, their brand’s market share can not be sufficient growth. 2. They need to grow. The next result is that they will expand the brand to other categories and going. They said: ‘This is the only way to growth. ‘ Thus, they become a breach of the rules of branding - expanded rule (we in the ‘brand of the 22 law’ has proposed to create a real brand’s 22 rules, extended rules is one of) victims. They said: ‘Indeed, the expansion of our brand could be dan