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How much thrust the terminal-
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How much thrust the terminal?
‘Seize the terminal, run-off end’ in the current marketing slogan that resounded through the Universal circles. Small gifts to use, POP advertising operations, sales clerk a small Council, Association, labels Duijiang, hanging gold sales, etc.. There are copying the ‘giant can of calcium’ in the terminal diagnosis of bone mineral density test sales model; learning ‘100 pin Dan’ in B-activity sales model of terminal care; clone ‘song,’ to the ‘weight of said’ sales model on display end-user experience, as well as Now the country’s popular ‘conference marketing model’ and so on are all telling us: a market-typical characteristics of the terminal thrust of China’s marketing model has come to extreme.
These imitators, copying, cloning, terminal sales model overnight, copied and pasted into the city streets and villages in every corner of the backward today, I would like to ask one: end-to-sales and our expectations thrust do less powerful? I want the following marketing representation, and everyone to explore this problem.
The phenomenon of one: Terminal strategies for the lack of execution
A successful marketing model of 5% in the strategic, 95% in the implementation. Implementation of the strategy, if the terminal is not enough, then one can assert power: Whether you ‘introduce’ how ‘advanced’ mode of the result is failure. For example, the company has developed the need for a terminal call system, distribution to reach the rate of progress; 2, display to reach the rate of demand; 3, reached a rate of sale point of publicity; 4, target terminal in areas such as sales reached a rate of assessment. But the corresponding monitoring and inspection systems, if imperfect, it is difficult to imagine a lack of execution of work will end sales of a boost. Therefore, the company’s marketing philosophy and strategies match the terminal must be considered ahead. Some companies see the competitors to engage in ‘hanging
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