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How out of the underwear store development Mistakes
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How out of the underwear store development Mistakes
Underwear industry has a kind of ear-splitting sound: the establishment of shops will be to maintain a competitive advantage weapon; is to establish the basis for its own brand; it is the inevitable trend of development of the industry. For now marketing fatigue, depressed mood lingerie in many small and medium manufacturing enterprises, this sounds really become their way forward and banners reason that rallied together to respond to, one after another, one after another to build their own network. The streets have sprung up all kinds of brands of underwear store.
This had swarmed the situation is entirely understandable, as the garment industry at the moment new forces, the pressures are also evident.According to the National Bureau of Statistics data show that there is only my underwear manufacturer 3000Many of which already beginning to take shape 400Over. Foreign brands are competing to enter, and with strong capital strength and advanced marketing techniques to gain a firm’s market position. Underwear market marked ‘three of’ phenomenon: the product homogeneity, the concept of fuzzy and competition heating up. For the survival of distress, struggling small and medium sized enterprises underwear to see a way out, run into a ‘life-saving straw’, who are willing to give it!
However, after a period of time, things turned out beyond our expectations, but also enable business owners disappointed. Apart from some small number of enterprises have benefited from outside come to the fore, more enterprises have become a ‘business revolution’ a pioneer in the development of the road, or martyrs. In the industry, many people began to wonder: by the establishment of shops to seize the terminal in the end is the underwear manufacturing enterprises ‘pie’ or ‘trap’?
As a result, I think a set of gold last CCTV theater popular TV series ‘Jinggangshan’, think of the Chinese revolution, we know t
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