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How to Build a star value to their products
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How to Build a star value to their products
We know that product value is generally divided into three levels: the core product value, product value and additional form of product value, product value and form for the core product value, which we call perceived value, product value added, compared with non-perceived value . Japan’s product designers, said hirashima Yasuhisa value products to consumers, there are two: one is rigid product value, meaning the actual product can provide to consumers the effectiveness of, such is the thirst-quenching drinks, instant noodles is the convenience stave off hunger a; the other is soft product value, it is more abstract, this value refers to the psychological needs of consumers to meet a certain culture and the pursuit of, such as cosmetics to bring consumers are beautiful, beautiful, and luxurious and so on. Then we can also say the core product value and product value form a rigid product value, product value added product value is soft, the value of the product is its hard to be a star product base, while the soft value of the product is the star product can be long-term development of guaranteed. Then the star product is that it added value? How to Build a star value to their products? I believe that the added value of its star products mainly include value-added quality, service value, cultural value, emotional value, technical value and, of course, create the added value of its star products there is also a variety of ways, here for everyone to introduce several reference.
First, enhance and ensure the quality of star products
Product quality is a measure of consumer products, a comprehensive measure, which is most concerned about consumer issues, is a manifestation of the need for security. The star products to consumers more secure, which can reduce the risk of consumers, in fact, this is also the added value of its star products, one of the main manifestations. Imagine, even if the star
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