How to break through the development of agency enterprise bottleneck-.docVIP

 PAGE \* MERGEFORMAT 11 How to break through the development of agency enterprise ‘bottleneck’? China’s development and evolution of marketing, professional cosmetics industry since the market operations had been quickly reached by the use of Agent-marketing has been the market share manufacturers preferred marketing model, which also has a certain marketing capabilities of the business has adequate space for development . However, in many years of practical operation, due to the level of the regional marketing agency business professionals did not receive timely upgrade, resulting in the market ‘game’ in the dwindling of resources, its hard to establish a regional marketing network is facing the majority of manufacturing enterprises ‘erode’ the threat of . Enterprises and production enterprises in the proxy the ‘game’ the process, as the agency has faced a ‘dilemma’ choice: the agents do a good job market, and manufacturers will find an excuse to recover power of attorney to make itself become a ‘do for others the wedding dress’; doing a good agent products in the market, while also facing the situation of power of attorney has been seized, on the other hand it is difficult to ensure that their business profitability and even the enterprise is losing money; while the latter is the agency business is even more unacceptable, after all, business operations is to ‘reward’ the top priority. It is precisely because agents in the market worry about keeping operations center, so in response to manufacturers’ oppression ‘or when a number of unequal treaties, to induce the industry operating in the’ short-sighted ‘phenomenon, a number of brands in the market operating in the’ Half-Life ‘or a’ chicken ribs’. Led to the majority of the brand into an awkward ‘reincarnation’ being at the same time, the proxy companies are constantly played the ‘revive’ farce. So since the market end-to-agency business ‘integrity’ was questioned, thereby greatly limiting the industry’s over