How to build a complete system of competitive intelligence products-.docVIP

 PAGE \* MERGEFORMAT 5 How to build a complete system of competitive intelligence products? In a highly competitive industry, enterprise managers need what kind of competitive intelligence? Is a consulting firm that provides competitive intelligence services, or enterprise responsible for the information collection and competitive intelligence analysis staff, must take into account the results of the work, and also what kind of competitive intelligence products that output. Products are produced to meet the demand, even between the different departments within the enterprise or different management levels, its demand chain. From a business management point of view, we have to analyze the managers of intelligence information, including the following: Grasp of environmental change. To the country’s economic and financial policy, industrial policy, the trend of economic development, small changes to the competitive environment in the industry, the competitive landscape, the focus here is the changes in the competitive environment within the industry, because of the large policy is relatively stable, but highly competitive industry, the competitive landscape is in constant change, senior managers need to be sensitive to grasp this change Sales management and marketing needs for the general industry, usually there will be an annual marketing policy, competitive industries such as home appliances, communications, promotion and price adjustment monthly company marketing departments, such as marketing, sales manager director who really need to grasp the competitor trends, including changes in the regional market, in order to take appropriate coping strategies, Third, the financial cost of major competitors, changes in human resources. Market is the fundamental business survival, but the cost of internal management, especially financial, procurement, and sometimes determine whether a business is to make money. Existence of this phenomenon in the TV industry,