How to determine the effect of newspaper ads-.docVIP

 PAGE \* MERGEFORMAT 4 How to determine the effect of newspaper ads? For some enterprises or products, the newspaper ads is an important form of advertising, and sometimes is the most important, the core forms of advertising, often rely on newspaper advertising some products to start the market. Therefore, the newspaper ads is good or bad, right input and output marketing as well as the ultimate success or failure of marketing have a major impact. Therefore, accurate and timely manner to determine the effect of newspaper ads in the marketing, there are extremely important. In practice, newspaper ads, mostly through the good and bad effects of telephone consultation to determine the number of the. As for advice is a phone number to reach the ideal value, the majority of people are relying on their own experiences and feelings. Moreover, the light simply look at the number of consultation calls, newspaper advertisements sufficient to show good or bad, because it received so many phone is to pay the cost of advice (that is, advertising fees). The sameadvertisement published in different newspapers, different layout, consulting telephone number is different, the cost it takes to naturally different. So, simply call attention to the number of consultation was not comprehensive, and must be combined to determine the advertising costs. Another indicator would have to give - advice telephone costs, advertising costs are derived by dividing the number of telephones in the value of consulting with a formula that goes like this: Tel cost = advertising expense / Consulting Phone Number That how to use this indicator to determine advertising effectiveness and the bad? In the marketing process, we all want to put the cost of advertising or have withdrawn from circulation can be withdrawn from circulation trends, the output of virtually every page advertisement in a short time, excluding the cumulative effect of the case if they can do is equal to input, it is a comparis