How to develop an effective annual marketing budget.docVIP

 PAGE \* MERGEFORMAT 17 How to develop an effective annual marketing budget Beginning in October each year to the end of December, this time for three months next year to make a difference for all the enterprises, and can perform a detailed marketing budget planning is essential. Good marketing budget Planning to set clear goals and make the operation of specific programs, for all the various departments involved in marketing to provide the necessary guidance. In contrast, hastily and without purpose programs may become in the coming year, “Waterloo” the beginning of the . Therefore, the marketing budget planning is a necessary business move for a rainy day and full marketing action program. Indeed, many companies do not have the marketing budget plan, even if some of them but a sales objectives. As for how to plan their product line, how the organization of personnel and organizational structure of enterprises, have to focus on how the operation of the regional strategy and the overall marketing brand communication is often to no avail, or a loss, can not form a systematic thinking and layout. In order to more effectively assist the enterprises out of these errors, play to their strength, to ensure the effective delivery of resources and accurate delivery, the author together with readers in this From a marketing point of view on how well a company’s marketing budget planning. First, the marketing budget planning errors 1. Enterprises marketing budget planning, but planning the marketing budget and marketing plan development is the executor of two men, each of the dry, and was “two-skin” state. This will result in marketing budget planning or deviate from the actual situation is too far and can not be implemented, either due to poor communication and lack of effective landing. 2. Enterprises to produce a detailed marketing budget planning, but the specific operation of the planning process in the absence of effective modifications to the flexibility,