How to develop energy vehicles BYD brand strategy-.docVIP

 PAGE \* MERGEFORMAT 4 How to develop energy vehicles BYD brand strategy? In a very long time, BYD energy vehicles are still not out of the shadow of 2012. Since 2012 ‘event’, resulting in the overall strategy of BYD made great adjustments, pushed back into foreign markets and so on. In the web search engines, as well as ‘accident BYD, BYD car accident, tragedy BYD, BYD car caught fire, BYD electric cars on fire, collision BYD, BYD collision fire, BYD junk’ these negative keywords. May 2013, BYD entered the Hong Kong market, from the initial 45 and reduced to six. Worth ‘fortunate’ is that in April the share price is still hovering around 25, to May, the suddenly soaring to 35 or so. Joy and sorrow in the end? Many people may think that no great relationship with BYD, and the United States have an old relationship, this person is the ‘stock god’ Buffett. Is happy also worry that if Buffett in May 2013 shareholders’ meeting announced that it will sell BYD shares, then the price estimation may not be 35, it may be 15, I feel BYD’s life and death rests in the hands of a foreigner, like, very sad ! No matter how stocks and downs, if BYD new energy to have a stable sales performance, even if Buffett’s BYD to sell the stock, it is only temporary, will soon rise. BYD do not numb to enter the market, but grasping strength, brand new work out a new energy strategy planning. BYD awareness in China slowly into the household stage, BYD new energy vehicles with a variety of positive and negative news also known visible, some foreign similar BYD new energy models are also known by the hype themselves. Recently there is a type called Tesla use advertising academic soft paper writing an article, ‘BYD not become Tesla’s five reasons.’ There may be many people first look, you will find this article is very economical and technical-bound scholarly articles, in fact, full of loopholes. Vulnerability A: The brand of the other, is entirely China’s BYD ‘Ford’, Tesla