How to determine the mode of pharmaceutical companies marketing.docVIP

 PAGE \* MERGEFORMAT 30 How to determine the mode of pharmaceutical companies marketing Pharmaceutical companies marketing model marketing strategy choice is an important part of planning, the domestic pharmaceutical companies are well aware of the status quo to identify a suitable business, market conditions and product characteristics in line with the importance of the marketing model, but most pharmaceutical companies Marketing decision-makers the choice of the marketing model also have stayed at the stage of perceptual knowledge, first of all the domestic pharmaceutical market in the current marketing model, as well as those characterized by a variety of marketing model is not very understanding; followed in determining the various factors affecting the marketing model is not very clear; third model of how to affect the choice of a variety of factors of marketing a comprehensive measure and to make a choice, the lack of systemic thinking. With the market in general is just a feeling and experience of companies and products, combined with internal resources to determine the marketing mode. Following on the domestic pharmaceutical market, sales patterns and trends affecting the marketing mode choice of various factors and how to determine the company’s marketing model analysis for enterprise information. 1, the domestic pharmaceutical marketing model analysis 1, distribution channel mode (1) traditional medicine stations, pharmaceutical companies, the distribution model of Traditional medicine stations have a stronger ability of hospital coverage, but also have the terminal in the local market development ability is the ideal new drug or a purchase and sale of prescription drugs to promote the agent; in coverage of the hospital along with a better retail chain network, and can control very distributed as part of the retail pharmacies. However, operation point of view, traditional medicine stops mostly in low-margin, high-cycle cost of running, and ther