How to distinguish between segmentation targeting positioning and segmentation.docVIP

 PAGE \* MERGEFORMAT 3 How to distinguish between segmentation targeting positioning and segmentation Front of the spoken segments and market segments are different. The following specific positioning for the segmentation and segment about induction. Segment Location: segmentation positioning are common to popular demand for products to do the positioning. Goods are necessities in the corresponding large consumer groups, and these products are required to distinguish the initial stage of positioning. Age Area every orientation is to people’s age by doing a big market. For example, adolescents, youth, middle age and old age, this is the age of large consumer division, called the age of the segment orientation, with the ability to locate economic high, medium and low, which is a large segment positioning, while the positions of male and female with a large segment positioning. Subdivision Location: Location is in a sub-segment conditions, from the inside of a class of people to find different personalities, these people have different needs ways to correspond with the product, which is broken down positioning. Or, personality characteristics of the product concept with the corresponding needs of individual people, with different points to find the product or the educational part of the perceptual gap among consumer groups or alternative consumption is broken down positioning. (1 This means that the sub-location is a segment from the crowd to go under the subdivision, such as the ability of consumers to the same economic conditions, the breakdown of high-end crowd, the crowd of mid-range segments, the crowd of low-grade in the subdivision, the other is the popular products inside the popular products, regardless of the high middle and low, only the sub-personality, for example, this person is cool, or very quiet, this is not the same subdivision. subdivision must pay attention to conditions in the sub-segments, rather than the overall population segments un