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How to develop large customer
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How to develop large customer
Customer Value 2 / 8 polarization become almost an iron rule of the market, for businesses, large customers even more than the total profit contribution rate of 50% in some sectors, this proportion will be higher. Therefore, the development of the great customer resource has become the main guarantor of corporate profits and the breakthrough.
In this article about the big customers are not spending a large amount of individual customers, but the organization of large consumption customers, such as buyers, distributors, the Group’s clients. The following markets like the author Based on years of gymnastics experience, summed up 10 major customer development skills.
1, sufficient to prepare clients to visit
Now many salesman Once a target customer, immediately turned around so he took a telephone contact or bring the information on the door Maek worship, so, probably because of inadequate preparation has been rejected by customers, wasting a valuable customer resource. The correct approach is: playing the first call to the customer before or door to door, before clients as much as possible to understand the various kinds of information, especially their demand for information, but also to the other party may be raised a good question might have arisen the focal point of the bottom line concessions, etc., prepared for the more fully the higher probability of success. In addition, it is recommended to contact clients before strangers and other channels to know the real situation by telephone with the initial communication, which can greatly improve efficiency.
2, to become experts in what you sell
Unlike most major clients, customers, their professionalism very high, so business people by selling products are enough to understand whether it is professional enough and whether to give customers confidence, it becomes a key factor in turnover. We are all very receptive to a particular aspect of the advice of
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