How to do a 2.0 Event Planning Case.docVIP

 PAGE \* MERGEFORMAT 14 How to do a 2.0 Event Planning Case They are copied to the beginning of activities, but can not be copied to the pleasant harvest. When the network and entertainment popular, especially in the heard a number of well-known enterprises at the impressive results achieved in Internet activities, many companies could not help but follow the trend of the network as ‘entertainment’ of a. Ran obviously created a lot of dubious marketing From EMKT. the sorrow of those who follow suit. We should not follow suit behind, to follow the trend can not be successful? How do companies find their own success then? 2.0 Event Planning Case First, the network love playing card In September 2007, Qipai stand-collar suit with China’s new market information, joint Netease staged a ‘understand the true love, the protagonist of life’ of network activity. The promotion of this year’s apparel marketing a particular landscape, taking into account the activity of consumers are now accustomed to writing blog, upload and share, network and exchange characteristics of the network life, as well as the new network platform technology and features interactive activities formed a stage hand in hand about to be married into the halls of many newcomers and the many loving couples, an interpretation of the theme of love to spread the network of ‘stage’, but through these activities, Qipai China stand-collar suit in order to lower costs, access to a more accurate, broader, deeper and more long-lasting publicity. Qipai be held with the Netease’s ‘know how to love, the protagonist of life’ activities directed against the main core objectives of accurate communication: Active participation in the object about to get married or have married partner; such groups have the right to buy a suit into the halls of the confusion and demand, while the transmission power of these groups and regional market forces model is relatively large. A participatory approach is also very simple: