How to distribution channels to maintain.docVIP

 PAGE \* MERGEFORMAT 10 How to distribution channels to maintain Distribution channels, development and maintenance is more important? Frankly a lot of publicity when the manufacturers will be said categorically that he himself is the development and maintenance of distribution channels simultaneously, in fact, the balance of mind and practical action on the channel or the lateral development. Because the distribution channel development does have its ‘obvious’ benefits: a sound sales network and expand the sales area, landing the local market and enhance product sales, increased sales performance and so on. And because of this, some manufacturers ignore the necessary distribution channels to maintain, for the management of distribution channels actually used ‘on the boat, afraid you run’ negative thinking, which led to the dealer network, ‘a large short-term Zhao Qi , an instant fell a half ‘of the phenomenon of frequent, if not opt out of the network or thrown out and replaced the distributor operating conditions are also mostly’ dead than alive ‘. A large number of marketing case told us, ‘inner instability, outside disadvantage’, if you do not do an effective distribution channel for maintenance work for a long time effort to the final outcome would likely fall short. Manufacturers in this issue how to deal with this? Why should I do a good job only from the channels to maintain and how to maintain channels of talk about two aspects of his own views. One, why should carry out maintenance of distribution channels In a certain sense, distribution channels, the maintenance is more important than the development. This is not difficult to understand, just from the distribution channels, development and maintenance of contrast can speak for themselves. (A) distribution channel development and maintenance of which is cheaper? Some manufacturers will say, channel maintenance is dry cast puts inside money, not as good as a meaningful channel development. In fact