How to develop the brand direct shopping and localization-.docVIP

 PAGE \* MERGEFORMAT 5 How to develop the brand direct shopping and localization? Editor’s note: In recent years in Beijing, Shanghai, Guangzhou and other cities have opened a number of brand direct shopping. Brand direct shopping center could become the next most promising one of retail formats. This brand direct shopping origin, format characteristics, format advantages, development and evolution and the inspiration to do our analysis, and direct sales of brand development prospects and changes in shopping trends do predictive estimates. The origin of the brand direct shopping Brand Direct Shopping (OUTLET CENTER (also translated Outlet is selling off season, off the shelf brand apparel based, leisure and entertainment, to meet customers one-stop shopping for cheap clothing brands (one stop shopping and a stop casual entertainment (one stop enjoying) the needs of shopping center. typical of the brand direct shopping from “large specialty apparel brands direct discount department stores and entertainment, leisure and dining facilities,” a combination. brand direct shopping center was formerly produced in 19 century, half of the branded apparel manufacturers to lower the price of the extreme poor stock sells brand Outlet (Factory Outlet. to the 70s of last century, the gradual evolution of the brand sales center on the grounds apparel manufacturers, brand owners, restaurants, large discount department store shops, a variety of leisure and entertainment facilities are jointly set up, fully functional brand direct shopping center. According to the U.S. brand direct shopping magazine “Value Retail News” in the statistics, in 1995 the United States over 543 brand direct shopping, to be reduced to 454 in 1999, but can be leased area (GLA) area has increased by 12%, sales amount 143 billion U.S. dollars, accounting for about U.S. retail sales (excluding auto, food sales) of 2%. Japanese brand direct shopping center development began in 1993 to 2000, 20 brand d