How to develop annual marketing plan-.docVIP

 PAGE \* MERGEFORMAT 6 How to develop annual marketing plan? Marketing is a management process that we need to identify and anticipated customer needs, and then through a series of research and development, production, sales, customer service areas to meet customer needs, and in the process to meet customer demand, to ensure that corporate profits . This process is quite complex, with internal and external environment is closely related to the need for scientific management. as an important tool for management and control the annual marketing plan, marketing managers can provide an important basis. annual marketing program also forced marketing managers a systematic internal and external environmental research and analysis, and logical thinking, then the process of thinking reflected in this written document which, the formation of action plans to the business of marketing services. So, how to develop the annual marketing plan? Development of annual marketing plan and developing marketing budget (the annual marketing budget is itself an integral part of the marketing plan the same way, also has a top to bottom and from bottom to top process. A good way is to combine these two in order. from the bottom up approach can be used closer to the market manager’s primary advantage, while the implementation of the future for good planning, because the senior managers from top to bottom can take a more comprehensive perspective, the understanding of the company’s strategic decision-making. Annual plans are formulated in the following procedures: 1, update and collect data, inductive analysis In solving any problem, first and foremost is the knowledge of the facts, face the facts. Data update is an important basis for the annual plan is one of the industry, marketing, sales, historical macroeconomic data. For the historical data is usually only this year to get the data two years ago, few could have last year’s data, which means that when planning the developm