How to develop new brand marketing policy.docVIP

 PAGE \* MERGEFORMAT 10 How to develop new brand marketing policy The new brand has just its inception, the need to establish appropriate channels for construction standards, marketing support policy criteria to guide the company’s market, normative, and dealers accordingly guidance. So how to develop new brand’s market quickly and effectively support policy standards? According to the author’s experience, agents need to apply for a standard, the market standards of conduct, market support policies, marketing suggestions be considered in four areas, we can tentatively quick and efficient marketing policy. The following will be a new brand of digital companies as an example explanation. First, determine the core, the core potential partners, agents eligibility criteria For example: 1, adhere to ‘beat the value of war, non-price competition’ pricing philosophy, stick to the road of brand development, price setting Bit moderate, neither do the same market, the highest price, but also resolutely put an end to dumping and the resulting band To brand damage. 2, able to strictly enforce the uniform price standard (price criteria may be based marketing design). 3, there is a fixed place of business, marketing platform, professional marketing staff and sales with a certain degree of strength, and will be one of the products included in the core products. 4, there are mature marketing network or the ability to set up marketing network, with industry management experience or the industry a better understanding of the market. 5, the local has a good business reputation and a certain social relations, there are management, scheduling of the two agents delegated to the regional capacity of the required goods. 6, strictly abide by company rules of the price system can not rock bottom price, cross-regional FALSIFYING sales. 7, to assist in the establishment of sales outlets throughout the municipal market, not less than XX homes (can be considered exclusive), the p