How to detonate the core product.docVIP

 PAGE \* MERGEFORMAT 5 How to detonate the core product The company’s core products, build brand pillars and bridges, in turn, enhance the brand image is also enhanced star products, and promote the sales of other durable goods. Core product branding, in the short term to help companies take effective market segmentation, product driven brand. Many times companies advertising costs is not without trouble, nor is it can not find the media, but do not know in a variety of media, what information should be transmitted, what should be pushed directly brands, or push the core products to drive brand. On the same as COFCO, COFCO watched ad to know what is selling, how many people do? Products will have a unique product concept To detonate the core product, there must be a unique product concept, which requires deep insight into consumer demand enterprise, consumer demand as the starting point, based on the product itself, from the production of raw materials, technology, texture, effects, etc., mining companies core products and other products, as well as competing products distinguishes, looking for the advantages of packaging, refining the core product concept. This concept will not only become brand advocates support the strong support point, which can form strong brand sales driving force and to allow consumers to be more verbal memory point spread, such as Huiyuan Juice, ‘In the morning drink a bottle of’ clearly defined time to drink, innovative concept and plan out the juice for breakfast, with milk, soy milk and other forming segment. Nongfuguoyuan through market research, the original juice precipitate obstacles to consumption, with ‘Shake before drinking’ consumer mentality into the interests of consumers. Deluxe milk to the ‘north latitude and 40 degrees milk,’ the origin of segmentation, identified in milk products high-end status. these are deep consumer insight, refined product advantages, to create an effective illustration of the concept of cor