How to develop and maintain shops.docVIP

 PAGE \* MERGEFORMAT 10 How to develop and maintain shops Shop is directly across the face of consumers around the small-scale retail outlets, mainly small-scale supermarkets, community convenience stores, mom and pop shops, cosmetics stores form. The distribution of a wide range of shops, quantity, same-store sales in the low, the product characteristics of slow-moving sales to sales management has brought a great deal more difficult. But at the same shop close to the consumers, allows consumers to buy the most convenient way to buy impulse products, make our products available for purchase of fame and the highest. Not only do we need the consumer to purchase our products generate impulse and try, but also through repeated use of formation of a certain brand loyalty, and the most extensive and most in-depth distribution can ensure the realization of this point. After more than a month shop distribution of practice, I learned the depth distribution of the importance and necessity of how to develop and maintain a number of shops have their own opinion, summarized as follows: First, the development of shop The development of small shops that sell into the distribution of the products sold into the shop indicate that the network has been developed. To more effectively sell our products into the following five aspects are essential: 1, to establish a perfect quality, efficient sales force A different approach with the KA store cumbersome procedures, shops barriers to entry is low, easy to talk to shopkeepers, shop sales representatives to achieve the distribution of small terminal plays a decisive role. Therefore, the establishment of an excellent quality, efficient sales force is operating throughout the shop in an important part. According to market conditions, recruitment of members of a group of the terminal distribution, in accordance with Area rational allocation. And gain business training to foster integrity, quality and a more proactive hard selling