How to develop a science and a comprehensive marketing program to help you achieve marketing goals.docVIP

 PAGE \* MERGEFORMAT 14 How to develop a science and a comprehensive marketing program to help you achieve marketing goals In communicating with a number of marketing chiefs, they are a lot of people will be followed by the two confused: First, the completion of the company’s annual sales target excess profits, but their objective is not completed, or even a loss; 2 is the actual completion of the sales performance and the beginning of the development falls far short of sales targets, sales and profit goals are not achieved. And then from all sales branches (offices) the completion of the annual sales, the majority of sales branches and companies are, like the completion of sales and profit targets are a result of the company. In my opinion, if not strategy, periodic loss of planning, marketing the company’s sales and profits of pairs of indicators should be to achieve, after all, require their survival and development, there is no interest there would be no value. So, what caused the marketing objectives to differ materially from actual to reach it? According to my past failure and success of marketing management experience, that there is only one reason, it is the business’s annual marketing program development or implementation of deviation from reality too much, so that inputs, outputs imbalance. Annual marketing program is large enough to command centers, corporate marketing, small enough to front-line sales representative for the whole year marketing ideas, direction and ultimate goal. Scientific marketing program should be in line with market reality, taking into account the competitive environment, economic environment, sales in previous years, such as the completion of all aspects of the factors, the regional, strategic, tactical differentiation and operational measures for scientific and rational allocation of resources, and in accordance with marketing the requirements of the program implementation in place, before being cultivated itself into an a