How to develop alcohol and tobacco boutique specialist channels-.docVIP

 PAGE \* MERGEFORMAT 5 How to develop alcohol and tobacco ‘boutique’ specialist channels? As the built-growing popularity of wine consumption, making alcoholic drinks and tobacco retailers gradually entering the professional field of vision of various manufacturers, but also increasingly becoming building distribution systems and channels, an important terminal indispensable force. Strictly speaking, the tobacco industry recognized professional retail channel - more of our called ‘boutique hotel smoke’ or ‘boutique’ - originated in the market in Zhengzhou. Currently in Zhengzhou city of memory in about 5000 types of ‘people smoke Famous Hotels’, not only in the liquor market, a scene of urban, and has gradually spread to the surrounding Jinan, Xi’an, Shijiazhuang and Beijing market (offered by these cities the name of smoke, mostly members of the hotel owner, Henan). Boutique common characteristics: 1, iron sword of Mao five popular wine flowing water (such as the Song river, fen, etc.); 2, counterfeit wines more; 3, gangs everywhere, and help within the chain (existing Shangqiu, Xinyang, Xuchang and other major forces, each with hundreds of stores); 4, each store has its own specific distribution range; 5 more open in the busy street, it is important departments and Jia Shuyuan, high-grade near the hotel. For these channels, the development, combined with our previous experience, should be guided by the following principles: 1, screening focus, a strong break. For the thousands of cigarette boutique hotel, no one vendor can not break all 11. Must be organized according to location, store, reputation, the surrounding business district, and several other factors, selected a number of key boutiques, organized its own forces in order to differentiate the marketing policies of the full breakthrough, direct control, as a channel for the building of the regional market terminal an important complement to the strength and form a point to face sales environm