How to determine brand name.docVIP

 PAGE \* MERGEFORMAT 7 How to determine brand name Recently the company is working with a production of ‘Glass’ - a new type of ceramic tile manufacturer contact, we can talk about the brand name to the determination of this proposition. (A) ‘Glass’ as a new type of building material, has very significant advantages of the use of rich and broad market prospects. But now, its market position has not started to build its product life cycle is still in the market introduction phase. A good name is a good start brand management. Therefore, we must pay full attention to. (B) ‘Glass’ The name itself is very critical for the development of the product itself has a very important influence, we must get better. With our knowledge and experience for consumers, consumers ‘Glass’ This is a name of the effect is fairly low; and, people will easily make it with the ‘glass’ products confused. O’Reilly believes that a good product name and brand name, is the brand success of the first step in mileage, a good name should comply with the following principles: (1) ‘seven good’: good concept, nicely, good-looking, good writing, good mind , good identification, good sense; (2) accurately convey the brand’s core values and brand positioning, brand concept, brand personality, etc.; (3) can lead to a wealth of brand association, giving people the confidence to maintain long-lasting quality and image; (4) with large plastic space, can be extended out of the brand image of the shape of a broad prospect. Comprehensive ‘Glass’ This name has the resources, while it can be with the ordinary ‘... ... stone’ and so on to distinguish an ordinary ceramic products to and from a certain sense, reflects the product finish is good, working fine features, However, apart from giving a glass of the association besides, its too ‘industrial’ and ‘technical’ image, the lack of intimacy with the consumer and integration of very obvious shortcomings, is also fatal. ‘Golden House’ brand name, whil