How to design effective marketing strategies.docVIP

 PAGE \* MERGEFORMAT 13 How to design effective marketing strategies Marketing strategy is a kind of thinking do We propose such a question, actually reflect the marketing strategies of many enterprises in the design shown in a state, that is, these companies understand the marketing strategy has become an idea, they by virtue of their roll in the industry Mopa playing many years of experience to determine the direction of corporate marketing strategy, which is often reflected in some of their thoughts on, such as: Due to the current industry profit margins too low to enter another profession; Another example: Because the current competitive situation is very intense, so companies have to explore other areas; Another example: As the competitors are taking great efforts to low-cost strategy, in order not to lose the market must also be taken to low-cost strategy; and so on. These ideas, in fact, the guiding ideology of corporate action, in other words, that is, corporate marketing strategy. But their question is: Are these ideas can become the guiding ideology or strategy? We hold opposing views. In fact, these ideas is just part of marketing strategy is a partial, but not all, the problem of these enterprises is that they will be thinking as a strategy for all or even the only. The consequence is that, if the marketing strategy only exists as an idea, then inevitably the lack of enforceability, in an integrated marketing strategy decision-making and strategy implementation system, these ideas seem too pale, the lack of strong support, it can not effectively translated into concrete action. Therefore, enterprises often can not really gain a competitive advantage, more difficult to grasp the business continuity and development. Our view is that marketing strategy is not just an idea, it is not vague, it should be content with a rich set of system can be implemented. In our view, a complete marketing strategy, it is for strategic decision-making and strategic