How to break through the development of regional rum difficulties-.docVIP

 PAGE \* MERGEFORMAT 7 How to break through the development of regional rum difficulties? 1, the National rum to face ‘tasteless effect’ National sugar amp;amp; distilling Trade Fair is organized by the China Sugar amp;amp; Wines Group, the local government undertake a national sugar amp;amp; distilling, beverages, food and related industries, business event, began in 1955, which meets annually in spring and autumn. Because of its turnover, number of participants businessmen, known as ‘sugar amp;amp; distilling first event in the country’. Times had changed and the changes in the economic environment in China also brought to the corresponding changes in rum. Chinese sugar amp;amp; distilling products in the last century until the mid-channel model is based on the planned economy, the sugar amp;amp; distilling sugar amp;amp; distilling products by the local monopoly distribution companies, through the state-run department store / department stores and wholesale distribution channels to enter the market Therefore, as long as the country took part in the sugar amp;amp; distilling rum into the local channels is equivalent to full-scale development of a regional market; however, now the single market channel model has been replaced, in the face has been market-oriented environment, enterprise choice There are various funds while the background and operating mode of the dealerships. At present, the host city for the enthusiasm for this event, then as now is the host city bid for hosting the Olympic Games around the world, like in the development of local economy while driving rum exhibition period for local transportation, catering, telecommunications, travel, advertising and other related supporting the promotion and development of economic sectors. As a wine industry marketing people, this writer has been for many years in the National rum, from the wine of the angle that the National rum for a large number of liquor vendors are facing ‘tasteless effect’ -- 1