How modern agricultural marketing.docVIP

 PAGE \* MERGEFORMAT 15 How modern agricultural marketing The definition of the modern marketing of agricultural products: It is now basically the continuation of the old agricultural sales approach to the farm produce market as the main source of concentrated vegetable market in the trading extension, supermarkets and community food market with sales ideas, farmers grow vegetables, traders acquisition, market sales model, selling some of their own species, but also the organization through centralized purchasing and sales co-exist, so the nature of the sale of agricultural products continue to be government-led idea of a large market-oriented, and constantly put forward to build a large trade market, the scale of construction-type of agricultural products market, such sales will be in the existence of a very long time, so the definition of the modern marketing of agricultural products has two parts. First, do a good job flow channel sales model; 2 is a direct sales model franchise; the first model, based on government guidance, while a purely commercial transaction under the new model, the means of each mode of expertise in the ever-rich-transaction basis on product quality, new technologies, specialty products, high-value products as the main lead, step by step approach to infiltration and operation of new ideas, to create new value of agricultural products embody. Agricultural production and operation of the status quo Agricultural products business has been the relationship between the two families, one is the production home, a consumer family, the successful docking of two families is the key to agricultural marketing and business where, if there is no way production of household production, consumption, household consumption, it would not be , while the consumption needs of the family can not buy agricultural products, production of home produced also can not sell each other relations between the two simple questions to the current location, it has be