How to improve customer quality-.docVIP

 PAGE \* MERGEFORMAT 6 How to improve customer quality? Profit, profit, profit, this is the retail pharmaceutical industry has been nagging the word. You had better do so this word is no easy task, even also the author ‘pharmacies delisting - step back and brighter’ drum up support for the pharmacy business disadvantage is really exasperating and ludicrous. Exasperating is that delisting is not glorious to Shier, funny thing is the Chinese style of Ah Q complex. So what is the core of pharmacy profits? Customer quality and quantity. This is the business of any retail business the fundamental. So what is the customer quality? A matter of opinion, it may all have their own understanding. However, if operating from a pharmacy perspective, I think no more than two points: one-time purchases, single cumulative number of purchases. If a customer of a pharmacy within a row in December to procure medicines at 50 times, and each time the amount in 50 or more, then he was a single person on the pharmacies for this family has created 2,500 yuan in sales. Again if the pharmacies are 100 such customers, then this is certainly not less than the pharmacy’s annual sales are 250,000. 15% of gross terms this is 100 customers to create 37.5 thousand yuan for the pharmacies gross profits. This pharmacy can not profit? I once wrote the author, Nanjing midrib 2005 sales of 20 billion or so, but the real core customers but only 20 million people, because the consumption of each of them have passed 10000. Therefore, initiatives to improve customer quality and in essence is to create a core customer. I have a meeting with pharmacy practitioners spoke to this idea, so I did not finish, this peer disdain on the faces, the mouth of the write-write: I have done for so many years, where there is such a customer? Where is yes, you asked me to open eyes open! Up to now, I have so many responses: No, you are not, but you rigid! Far do not say, I only give two vivid examples. A Shanghai Firs