How to implement the market-level marketing breakthrough - an operational staff of market stagnation point Documentary.docVIP

 PAGE \* MERGEFORMAT 5 How to implement the market-level marketing breakthrough - an operational staff of market stagnation point Documentary Front: The writer once visited the course-level market, with the local distribution ** Brand Dealer was informed that its distribution of liquid milk in recent months time, average daily sales nearly doubled to explore its causes, clear that the main benefit of the distributor salesman Li’s resident ** brand marketing, after further communication and exchange, the work of its stagnation point has a certain degree of understanding, now faithfully recorded their marketing efforts stagnation point down, hoping to give the marketing staff to enlightenment. Pre-preparation phase: The time spent four days 1st day: conducting resident ago, Li in the company of the company’s control of the region’s economy, population, environment and distributors marketing history, with the company’s various processes such as detailed understanding of the situation, while to the former salesman understanding of the relevant marketing activities were carried in the content, about the company’s marketing policy for the region. The next day - on the third day: its presence in the market, exchange and communication with the dealers, the general idea and the idea of master distributors, after carrying out market research work, to a certain level of target markets, product sales, competing products , product market price analysis of the situation. The fourth day: for the target market objectives and work plan development, the company’s products and dealer distribution SWOT analysis of the situation, respectively, to submit to the company and dealer marketing programs, and the work of their own stagnation point of time carefully arranged . Comments: Li Ming the first phase of the preparatory work, because of the overall market environment and operating conditions of the region have a full understanding of, causing him to carry out the business in