How to make high-end mobile phones floor.docVIP

 PAGE \* MERGEFORMAT 11 How to make high-end mobile phones ‘floor’ As the domestic mobile phone market in an increasingly competitive retail prices of mobile phones all the way down, in the increasingly thin margins and rising costs of various types of squeezed, the manufacturers should be gradually formed in the low end of the market for high-end market demand in the amount of Lee’s product line situation, can be long-term based on the invincible. The small number of high-end consumer groups, access to information and more consumption, more rational, so difficult to operate high-end products is relatively larger. In my opinion, to do high-end products, we must do a good job integrating the various marketing elements, namely, product, business policies, channel, terminal elements must be closely integrated. A fashion classic product operation: Often carry and use mobile phones daily consumer goods, high-end mobile phone is the purchaser of a status symbol. Therefore, the packaging of products should be looked very high-end, the product looks great taste, function more avant-garde, fashion, in the heart has a strong customer satisfaction, achievement. Design of the products have the following factors: 1, product design, multi-purpose silver, black noble classics such as color, keyboard, screen and other sophisticated high-grade workmanship, surface craft solid wear. 2, the product must at least meet the current popularity of business, entertainment features: high-resolution camera, Bluetooth, MMS, GPRS, JAVA, MP3, streaming media, Notepad, large-capacity storage and so on. 3, product configuration is complete: data cable, Bluetooth headset, original battery, original charger, original fine machine sets. High-end mobile phone brand product is a very important symbol of the design of a variety of fine places to achieve excellence. Case: Nokia 8 series products are synonymous with classic. From the 8210 Black start, and now ‘monarchs of the world’ in 8800, dee