How to make the brand from doing the upgrade sales.docVIP

 PAGE \* MERGEFORMAT 6 How to make the brand from doing the upgrade sales An actual situation is that many people have become accustomed to ‘first, and then there is a market product, first sold and then the brand’ of the market mode of thinking, as in marketing its own history of development, the production concept, marketing concept is the marketing concept to the pre - inevitable phase, exceeded sales made directly to the brand do so is difficult for most companies, the main cause of consciousness. At present, despite the company began to realize the importance of brand management in practice are also more and more brands, but in the regional market, the vast majority of sales still in the stage of doing, which makes the subject of our study is even more necessary. I think that discussion of the subject solution, first we have to do sales and do recognize the difference between brands. To do sales and brand awareness of the enormous difference between doing To do short sales is the business to sell for the purpose of a simple marketing mix to enhance product sales, marketing model, its the starting point is the spot existing products and business interests; the contrary, so the brand is the company’s development to safeguard themselves and the consumers long-term relationship of mutual trust for the purpose of marketing through a variety of factors, combinations of tangible products and intangible impression (impact) to promote the marketing mode, which is the core work of the future development of consumer and enterprise space. Based on this, they form the following differences: To do so the brand target brand sales of the main manufacturers, merchants manufacturers, merchants, consumers object Effect of specific A short abstract and intangible Long-term scope of a single product series, even in the future extend its product focus product, channel, price and promotion purchase cost, convenience and communication based on the relationship between man