How to make your campaign more successful.docVIP

 PAGE \* MERGEFORMAT 7 How to make your campaign more successful Speaker: Old Black The old black, market management experts, motto ‘do a thoughtful man of moral integrity’ qq: 792629262 Sharon’s chair: Amy Wei Yu is currently director of marketing planning. Focus on the enterprise market research department is committed through effective marketing and market operations, to promote sale. 1, the market theme planning options Market activities with the transaction process, the commercial form of tangible and intangible. Therefore, we are doing market activities, it should be a clear division of this nature activities. Clearly the nature and purpose is to do something important and necessary prerequisite. Now, we have general business market activities will be divided into four categories: A, promotions (discounts, buy gifts, bundling, joint promotions, etc.); B, Brand PR (exhibition, charity, donation, charity, etc.); C, release Council (New listing conference, crisis public relations external conferences); D, investment activities (investment channels for the meeting, government bidding, vendor bidding activity). These four categories of activities, brand public relations and conference in the field of common high-end, promotional activities and investment in general in the traditional areas. In the specific categories of activities, we want a clear definition of the theme. Why do you want to define the theme? Foreign war, the need for a good name. Emperor in order to make princes, is to do a good name. To do a thing, needs to have a good excuse. For example talk to friends, close to a girl under the pretext of ‘you and my friend looked like a’ and so on. We can be understood from the following four areas: 1, to attract attention of target audiences. Is only concerned about the subsequent understanding. As a beauty in order to pursue a handsome guy, first make their own dress fluttering Liangliang, and then in order to attract attention handsome guy.