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2017-05-04 发布于浙江
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How to experience the power of new marketing channels for hair-.doc

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How to experience the power of new marketing channels for hair-

How to experience the power of new marketing channels for hair? [Case] WX is a province of a H cities beer business, and domestic beer industry, like many established in the 80’s, belongs to the year 2002 annual production capacity of less than 15 million tons of businesses, business survival has been threatened. Fortunately, the WX in April 2002 by the state to the rapid introduction of the private, after two years of consolidation and run, the company also brought out a new vitality. In 2004, led by chairman of the marketing directors of after market research found that the level of the provincial economy as H increased, H province, the level of consumption of beer may be the last 1.5-2 yuan / bottle of consumer-grade up to 3 yuan / bottle consumption levels and the current H provinces do not have this leading brand, and then chairman of decisions: to seize the opportunity to implement bold changes in marketing and do mid-range beer H provincial leader, transformation H provincial beer markets, reshape the image of WX. This opportunity (3 yuan market, the potential demand) is no doubt the need to achieve by the Marketing Corporation. So WX marketing company guidelines for how to go in this direction will be the opportunity to become a reality? Will go to how to translate this potential into a mass consumer demand in the short period of time then? Marketing meeting, it was agreed that: consumers are now more and more reason, to get consumers to accept a new product in a short time and eventually the formation of consumer groups, and must be adopted only by consumers personal experience in a short time after that The new value of the value of 3 yuan, consumer groups will be formed quickly in the short term, businesses will benefit is also highlighted in a short time as soon as possible. Head of marketing the final decision of enterprises operating around the idea of all aspects of the channel through with the ‘experiential marketing’ to hair force to achieve this s