How to face the Internet chief marketing officer.docVIP

 PAGE \* MERGEFORMAT 14 How to face the Internet chief marketing officer If the network marketing has become a trend, why is there still some inertia, chief marketing officer? In another three to five years time, and if a company’s chief marketing officer of Internet-related technology, there is no in-depth knowledge, he will not be able to fulfill his duties. The American public 14 hours a week online, watch TV 14 hours. But according to Google’s statistics and analysis, the company’s marketing staff puts in 22% of advertising investment in television advertising, online advertising is only 6%. ‘All of the advertising platform, the Internet is only a few still in the rising phase of one of the categories,’ Wharton marketing professor at帕蒂威廉姆斯 (Patti Williams) said. ‘But if the consumer Internet access time and the amount of online advertising spending to make a comparison, you will conclude that the current Internet advertising is still in the ascendant. ‘ In fact, computer screens, cell phones and other devices can provide release display advertising, video and search engine border-style advertising space, advertising industry is experiencing an earth-shaking changes. New media is growing at an alarming rate, but industry analysts and experts from Wharton Business School found that, senior market participants to accept the Internet and other digital technologies as new forms of advertising, the performance in uncertain hesitation. TNS Media Intelligence, Inc., in 2008 the Internet advertising business grew 13.4%, but in the same year the nation’s estimated as high as 153.7 billion U.S. dollars of advertising expenditures account for only 7.2% proportion. Williams said that although the adoption of the Internet allows advertisers to monitor the user clicks or other online behavior, to learn more about the reaction of consumers, but advertisers are still skeptical of Internet advertising. The reason is that Internet advertisers to convey a broader role o