How to face the old business of the new business-.docVIP

 PAGE \* MERGEFORMAT 7 How to face the old business of the new business? Tom Peters to borrow a phrase ‘information technology has changed everything: either to catch the bus or be left below. ‘Today, the global imaging industry giants in the’ development of traditional business or the digital business’ on the already no choice. However, they have faced or are still facing a new topic is how to make digital imaging - this as opposed to conventional imaging in terms of new business has developed into a high-growth core business? New business, old business - difficult to walk the balance beam In 2005 the new Kodak CEO Antonio Perez has been called the ‘Company 125-year history, a historic turning point’. It indicates that the determination of Kodak’s digital imaging transformation. And its predecessor - Carp, in the eyes of a lot of people have become scapegoats for the failure of Kodak’s transformation. In fact, Kodak, this photographic industry leaders, once the absolute digital pioneer. In 1976, Kodak pioneered the world’s first digital camera; in 1987, it launched the world’s first commercially available one million pixels digital camera; in 1990, it has in the digital product research and development investment up to 50 billion U.S. dollars, has a large number of patents. So there is HP’s digital imaging background, Antonio Perez, Kodak’s during the initial entry when they exclaim: ‘I feel like a child into the dazzling array of toy store. ‘ Predilection for conventional imaging techniques huge monopoly profits, the digital business has yet to enter the Kodak’s core business. The Carp, because I have been the growth of the traditional film market, Kodak’s development of the company described as a ‘reservoir’, were reviews of digital strategy for the half-hearted. In September 2003, Kodak announced the ‘fully into the digital world’, the implementation of major strategic transformation. But that time, Kodak’s traditional image of profits from the sales