How to create a floor sales area legend.docVIP

 PAGE \* MERGEFORMAT 18 How to create a floor sales area legend Chinese flooring companies, to only part of the national popular, and more still in the area of #8203;#8203;the region to become King. How to achieve sales in the region of legend? This is the floor of the enterprise must be more thought. Sales in the region to solve the upgrade, there are three elements must be addressed ※ First: Building a full range of sales channels ※ The second: to promote the community’s solid ※ Third: an effective soft spread First: Building a full range of sales channels Currently, a large number of floor business, channel building in the region is a chronic problem. Built up a sales force to the channel, is whether to allow more consumers to the product of a profound understanding of the core, if not recommended by the initiative, Consumers can access the contacts do not, then no matter how good the products are often not perceived by consumers. After all, for the floor, consumers only need renovation in the performance of a high degree of attention, but more often if only to know it. It is because of the construction of channels and support needs of the system, resulting in a lot of national brands in the regional competition, often weaker than the opponent, the weak nature of the national brand, is the failure of channels. can build a robust channel marketing for the floor, it is extremely important. 1, the floor channel model the evolution of the industry The access road from the flooring industry development process, is spread through the early-type, grocery store, the supermarket chain as the main store, building materials and commercial buildings as the main evolution. Commercial building supermarket chains and the two channel model, channel integration is represented by the trend and direction. Because they are hand holding consumers in one hand and holding suppliers, with consumers to get in front of the supplier the right to speak with suppliers