How to approach the target customer.docVIP

 PAGE \* MERGEFORMAT 7 How to approach the target customer Marketers often make troublesome thing is difficult to reach their target customers, which often is the primary decision to sell part of success. A customer refuses to selling a variety of reasons, but no more than two categories: one category is customer self-factor, or on the product features that you do not need to preach, it is not interested in, or heard of your business and product brands so I do not believe that did not dare to buy. The former involves the intrinsic value of products, the latter involving the external forms and extension of product value; and those are our salesmen factors. Example, ways and means to promote the use of improper, causing customer resentment and exclusion; In addition, failed to properly resolve a number of external negative factors, it can not come into contact with customers and so on. A careful analysis of these factors, we can find, first of all our sales staff to be responsible directly to the latter factor. It stems from our timidity, ignorance and blind to our own clients, missed, this is a dream of success of each marketing personnel should strive to overcome, mainly through strengthening of psychological training, to enhance self-confidence, learning marketing skills and methods and the ability to develop flexibility in solving, marketing, professional training and actual combat is a good combination of tempered way. Secondly, factors for the customer sales staff can not be indifferent. Although theoretically the formation of the concept of customer value is the dominant internal causes, but can not ignore the role of external factors. For example customers may from their own actual conditions to arrive your products on his (her) useless so no conclusions, and we still do not have to be discouraged sales force, we can perceive the use of product promotion strategy, focusing on products for customers to understand the intrinsic functional value properties