How to assess the cost of your promotional.docVIP

 PAGE \* MERGEFORMAT 4 How to assess the cost of your promotional Promotional fees are fees paid by an enterprise to evaluate all markets was more difficult for a large fee, if not assess the degree of difficulty is also a relatively large input and output relatively large budget for the cost of difficulty. In almost all large and medium sized enterprises, the annual advertising, promotions, new product promotion, personnel expenses are almost at the beginning of all the provisions of good; in accordance with the sale of the beginning of the budget, the company will be made at the beginning of the corresponding market planning; advertising investment can be arranged according to the budget, new product introductions, staff input and will not be expected to produce much access, but the promotion of competition into the situation because of the impact of different changes took place, and the difficulty of assessing the effect of promotions relatively large, how to assess your promotion costs? The management of the enterprise market, an important topic. Some companies or promotion budget, based solely on competition, there is no need to start ‘impact assessment’ of the promotion, the final result is that sales have not been upgrading, promotion cost, however, the constant rising, and the final of the promotion budget exceeded expectations. Do a good job marketing assessment, need to start work from the following aspects: 1, the cost of promotional pre-assessment: the cost of inputs, including the direction, input lines, input effects, etc.; 2, promotion cost assessment process include: the use of follow-up marketing costs, management control, as well as timely and correct the problem; 3, promotional activities, the costs of post-assessment: including costs of the audit, the cost of the investment effect and the authenticity of inspection work. Carrying out the process of promotion into the assessment should pay attention to several questions: 1, rely on t