How to adjust the regional distributors-.docVIP

 PAGE \* MERGEFORMAT 7 How to adjust the regional distributors? In marketing activities, vendor relations can never be in a ‘long period of division and, together a long time, tends to divide’ the state does not always eventually disband, but rather the common interest. Went to the New Year period, summing up the marketing efforts over the past year about the pros and cons of the occasion, we are more important to discover and solve problems, planning the new year, so that market decisions, so as to traditional channels the main refrigerator market, agents adjustment is most of our manufacturers have faced or will face an important task, is a marketing imperative that the smooth conduct of the work of a direct impact on 2005 For the full year’s marketing plan be implemented in place! Affect the rise and fall of the brand in the local market! This article will focus on home appliance industry, the adjustment of regional distributors to carry out elaborate. ◆ adjustment of regional distributors common psychological barrier We are all faced with regional distributors to adjust the marketing staff will exist to varying degrees the following obstacles, indeed no small adjustments of regional distributors, especially for larger areas a number of agents the agent who simply wish to adjust it is not easy, Therefore, the majority of our staff are more or less of the following obstacles: 1, because of the sensibilities and the former regional distributors, pull no less than face; 2, they can not be impartial, subject to the original agent; 3, fear of responsibility, fear brought about due to regional distributors to adjust the performance decline; 4, multi-less attitude and just make the most of the regional market is not seeking to maximize sales; ◆ adjust the preparation of the regional distributor ‘Forewarned is forearmed and without prejudging the waste’, the regional distributor of adjustment must be rigorous and thoughtful preparation of the following: