How to analyze competitive intelligence customer needs-.docVIP

 PAGE \* MERGEFORMAT 7 How to analyze competitive intelligence customer needs? The production of many enterprises continue to be oppressed with the development, operation is much more difficult than before, the fundamental reason is the competitive environment becomes more and more as time goes on dangerous. In addition to external factors outside the enterprise crisis, the enterprise’s own internal can not be ignored , then the demand for competitive intelligence resulting. How to solve the business through internal and external competitive intelligence it? Nothing more than to understand customer needs and demands of reason and the two major means to meet customer demand. Understanding of customer needs and the reasons Competitive intelligence vendors typically send sales or customer service needs of customers with the talks, face to face to understand customer needs is what, or first book project planning to the customer, this method exists for the customer needs to obtain incomplete sex. as a sales person must understand what corporate customers are in industry, about the status of the industry where companies in the industry that want to have a general orientation, that is, ranking the industry front, center or dissipated in the business, location must be clear. As a benefit offer, and secondly, to infer competitive information customers want what the purpose or intent. Of course, some customers need the information for competitive intelligence is clear, know what information their need is, then, sales staff only need to the specific needs of our customers integrate, organize a project to research programs, and some customers are superficial understanding of competitive intelligence, just listen to peers, according to information provider mentioned or introduced to help solve the sales business or management problems encountered in, it will be competitive intelligence Pengshang the “altar.” If the sales staff before the project is not in the proje