How to create a local SME Market.docVIP

 PAGE \* MERGEFORMAT 3 How to create a local SME Market Case: There is a local pharmaceutical company, there are three therapeutic areas more than 100 products, the original method is used to sell large packages, as the market environment changes, companies prepared to establish their own marketing department, and gradually its sales initiative the right in our own hands. Initially, companies from a number of multinational corporations and large companies paid recruitment of marketing personnel, but soon companies discovered that these people thinking seems the situation is not supporting their own businesses, and their generous businesses in the promotion of the fundamental too much, companies do not have enough economic strength of the ideas according to their product promotion. As a result, enterprises to transform the thinking and has recruited some of the original there is sufficient market, hands-on experience in sales, please professional training companies market them some basic knowledge of training, they will be sent to regional markets internship. Because they originally had a wealth of sales experience, so they go to the regional market, will soon be able to find problems in the market, and can be a very smooth cut with the local sales staff to communicate, and then use their newly acquired market knowledge to work out practical improvement program, with local sales staff or distributors to carry out a series of promotional activities possible and soon achieved its improved sales. Analysis: Marketing planner Sun Yuewu the view that domestic enterprises, especially SMEs, marketing department, marketing department with large multinational enterprises, the nature of their work is a big difference. Multinational marketing department’s main task is to plan and guide their sales force for product promotion, and their resources are relatively abundant, and can in a certain period of time without regard to short-term returns for long-term sales as a fou