How to achieve shallow depth of brand brand upgraded to a thrilling hop.docVIP

 PAGE \* MERGEFORMAT 7 How to achieve shallow depth of brand brand upgraded to a thrilling hop Brand equity is the most basic awareness and recognition of quality. Brand awareness and brand recognition of the quality of primary superficial assets, because they have both brand equity brand is just the foundation of success, and can not constitute a competitor to duplicate advantage. In brand equity pyramid, ultimately for the brand owners bring huge profits to get more market share and brand loyalty is a premium capabilities of these two assets. Loyalty and brand premium capacity is the result of belonging Brand equity is accompanied brand awareness, recognition, brand equity, brand association created these three product of brand loyalty and brand premium depends on the level whether the brand has a wide range of visibility, whether you have a good quality recognition and to the core values #8203;#8203;of the brand as the main content of the rich and positive brand association, ie, brand loyalty and brand premium capacity of enterprises have a reputation, quality recognition, brand Lenovo brand assets after an inevitable result. While Chinese enterprises do not lack a high degree of visibility and recognition that the quality of shallow brand equity of the brand, can not have all the loyalty and premium capacity, in fact, leaving a shortfall of brand association, building distinctive, rich brand association is to create loyalty and premium capacity, so that the brand brand upgrade from shallow depth brand breathtaking jump. How should we do to achieve this breathtaking jump? A personalized brand core values #8203;#8203;(keyvalue-keybenefit As the brand core values #8203;#8203;of the brand to the consumer’s key interests is recognized by consumers prefer one willing to buy a certain brand and the main motivation, of course, should be the brand association of allowing consumers to remember most clearly mention the brand and can immediately able to asso