How to find a good brand stars- - Perspective on the star of the brand strategy.docVIP

 PAGE \* MERGEFORMAT 8 How to find a good brand stars? - Perspective on the star of the brand strategy Moderator: Awa Yangcheng Evening News financial journalists Guests: Jie Bao Li Jinkui United States and Japan (Zhongshan) Co., Ltd. General Manager Zhongjian Fu CI and brand marketing expert With the star for their own brand endorsement, this is the brand to the most commonly used marketing practices, in the household sector, advertising film star has become a must-hold. Their beautiful faces, such as silk hair, delicate skin, have become the embodiment of Japanese beauty brand. However, nowadays turn on the TV channels, over-frequent star of identical ad was really a bit dazzling, often met with a lot of stars, they are behind the proxy but could no longer remember what the brand. On how to use star enterprise strategy, the star of brand advertising on its way out of simple, homogeneous errors, for which this reporter an exclusive interview with famous household enterprises to amp;quot;shower gelamp;quot; well-known US-Japan Jie Bao (Zhongshan) Ltd. Li Jinkui and well-known CI and brand marketing experts Zhongjian Fu, explore these topics. Stars give the brand what Reporter: The star of commercials for spokesperson, which is Japan’s most popular brand promotion practices, from brand marketing point of view of the stars they going to give the brand what? How good spokesperson for the brand-star personality, inject vitality? Li Jinkui: The Star spokesperson, from the perspective of brand positioning is amp;quot;by-bit.amp;quot; I think that the main function of the following: First, rapidly rising star in a short time brand awareness, though a great investment with stars, in particular, is to ask the international, Hong Kong and Taiwan star, fees and even an astronomical figure, but with little success and indeed a very obvious; second star itself has its own unique the charm, character, if we can select and match the star of their own brand, then your