How to expand the restaurant chain chain.docVIP

 PAGE \* MERGEFORMAT 18 How to expand the restaurant chain chain Living is an art, operating the restaurant chain is also a kind of art, chain expansion is an art. Pay attention to the arts inspiration, pay attention to Moupian, pay attention to the layout, pay attention to rhythm, stress from a broad perspective. Do restaurant chain, how to create a chain system, and often determine the success or failure of this enterprise. No chain, businesses do not; all Direct, but also almost impossible; If you do franchising, but also a multitude of things, control more difficult. However, the bigger restaurants want to take the road franchising is often the only way. Then, chain restaurants in the chain of how to start the expansion work? First, the quality is more important than the number of franchise Restaurants will be greatly, especially at the development stage of the chain catering enterprises, their most important issue facing is the rapid expansion of late. And its rapid expansion of the Road is the rapid expansion of the number of franchise stores. In the Chinese market to do marketing, there is a trick, that is, the number of channels, or the number of dealers, and even that the number of franchises, often determine how much of an enterprise sales. The number of franchise is not a panacea, but no amount is totally unacceptable. The expansion franchise, which is now expanding chain catering enterprises to earn money, selling products, the best way to attain development. At this point, companies do not arrest in the franchise quality gains and losses, not to be blinded franchise quality, quantity first, quality second, the quality of the franchise does not occur under the premise of a big problem, do not fight a war of attrition and opponents, positional warfare and protracted war and did not join the quality of opponent than the ‘winning slap, won and run’, compares the number of franchise stores, compares the speed, it is crucial to victory. Franchi