How to face the fierce attacks on strong brand.docVIP

 PAGE \* MERGEFORMAT 8 How to face the fierce attacks on strong brand The same type of product on the market the brand everywhere, there are summon wind and rain of ‘big brother’ brand, there are a myriad of ‘Kuanye’ brands, as well as a group of busy the ‘civilian’ brand. In this group of ‘civilian’ brands have a lot of potential on the brand, how can they smoke in this war there is no escape hail of bullets in a stiffer, they can own their piece of the sky? I think we should come from the following aspects to think and develop strategies: First: Self-analysis, planning operations, identify the competitors to determine the milestones. ‘Know ourselves’ is a prerequisite to competition, so that any one enterprises, especially SMEs, must be on the current market environment, an accurate understanding and judgments, combined with their own situation and competitive environment to conduct a comprehensive SWOT (strengths and weaknesses of machine threat) analysis, to find their opportunities for brand development and direction, resulting in an effective business planning and strategy. Brand development at different stages of the first competition to make their own brand, so enterprises can develop beyond the stage of the competition, brand strategy, in a sense, looking for competitors to make their own goals more clearly and Specifying to enable enterprises to all employees know where their own brands to compete should learn the means by which to transcend and the fight against competing brands, you can ensure that employees work targets more accurate. For example, enterprises must bear market, the brand A brand for the first competition, then the employees of enterprises in order to have the destination to be concerned with A-branded products, distribution, price and promotion, thereby creating the means to compete effectively. For example, a Stock keeper of the company, each to its line selling point, will always interested in the A brand display, inventory, POP